Brand Marketing Coordinator - Perfumes and Cosmetics

Play a key role in developing and executing the product marketing strategy for assigned beauty brands to achieve overall company objectives. Conduct ongoing analysis of market trends, consumer behavior, and competitor activities to identify opportunities and risks. Provide strategic input on product positioning and pricing from a local market perspective. Carry out market research using surveys, polls, focus groups, and data analysis to support informed decisions on product specifications, assortments, and line-ups. Manage and maintain the product calendar, ensuring effective planning across product launches and lifecycle stages. Ensure all product launches are competitive, relevant, and aligned with market expectations. Support marketing and promotional initiatives such as product-with-purchase (PWP), discounts, sponsored events, activations, and in-store campaigns. Assist in stock forecasting and ordering in coordination with sales, supply chain, and brand teams. Develop and maintain a centralized library of product information, visuals, training materials, and customer reviews. Monitor supply and demand dynamics, consumer trends, economic indicators, and competitor performance to support strategic decision-making.