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وصف الوظيفة
The Google Ads Manager will own the bottom of the funnel. Your primary directive is to capture high-intent demand via Google Search to drive a qualified pipeline (SQLs). You will be the guardian of our keyword strategy, ensuring we never waste budget on low-intent queries while maximizing coverage of our massive property inventory.
المسؤوليات
- Manage the strategy for Dynamic Search Ads (DSA) and Page Feeds.
- Implement dynamic ad customizers to inject real-time data into ad copy.
- Build and maintain a granular account structure (STAGs or Intent-based groupings).
- Execute daily/weekly Search Query Reports (SQRs) and manage negative keyword lists.
- Manage tCPA and tROAS strategies specifically for Search.
- Write and test Responsive Search Ads (RSAs) systematically.
- Manage Offline Conversion Import (OCI) to feed CRM data back into Google Ads.
- Manage GA4 events and GTM tagging.
المؤهلات
- Minimum 4 years specialized in Google Search.
- Proven experience setting up DSAs with Page Feeds and using {param} customizers in ad copy.
- Experience managing accounts with 100+ ad groups and thousands of keywords.
- Deep understanding of Keyword Match Type Strategy.
- Excel/Editor Fluency (Pivot tables, VLOOKUPs).