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انتهت بتاريخ ٣ أبريل ٢٠٢٦
AM CRM & Loyalty - KFC (Relocation to Kuwait))
وصف الوظيفة
We are seeking a strategic, insight-driven Assistant Manager, Loyalty & CRM to shape KFC’s customer engagement and retention strategy. This role focuses on connecting store-level and user data to actionable business decisions, guiding loyalty program evolution, and ensuring CRM communications align with KFC’s brand voice.
المسؤوليات
- Shape and own the loyalty and CRM strategy
- Develop and implement targeted CRM campaigns for onboarding and retention
- Utilize customer data to create highly granular segments
- Monitor and report on CRM campaign performance, churn, and LTV
- Lead the evolution of KFC’s loyalty program
- Design and manage the rewards catalog and point processes
- Translate complex datasets into actionable insights for leadership
- Collaborate with stakeholders across marketing and operations
- Brief creative teams for brand-aligned messaging
المؤهلات
- Bachelor's degree in marketing, Business, Data Analytics, or related field
- 4–6 years of hands-on experience in CRM, loyalty marketing, or customer lifecycle management
- Arabic speaker required
- Proficiency in analytics tools (e.g., Google Analytics, SQL) and CRM platforms (e.g., Clevertap, Salesforce, Braze)
- Demonstrated ability to translate data into strategy
- Strong project management skills