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Group Marketing Manager
وصف الوظيفة
The Group Marketing Manager defines, leads, and oversees Alsulaiman Group’s (ASG) group-wide marketing strategy across all portfolio entities. The role is responsible for driving brand growth and commercial performance through integrated marketing, data-driven decision-making, and consistent brand positioning.
المسؤوليات
- Develop and oversee the execution of ASG’s group marketing strategy
- Act as a strategic partner to the executive team on insights and go-to-market planning
- Establish governance and standards for marketing planning across portfolio companies
- Define group brand architecture and value propositions
- Oversee the planning and execution of integrated marketing campaigns across various channels
- Lead digital marketing strategy including CRM and e-commerce enablement
- Translate data and insights into actionable strategies
- Manage relationships with external agencies and media partners
- Define group-wide marketing KPIs and performance frameworks
المؤهلات
- Bachelor’s degree in marketing, Business Administration, or a related field (MBA preferred)
- Minimum of 8 years’ experience in marketing, with several years in a leadership role
- Proven experience in developing and executing integrated marketing strategies across multiple brands
- Strong experience in the Saudi Arabian market
- Expertise in brand management, digital marketing, and performance marketing
- Fluent in Arabic and English, both written and verbal