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Brand Manager
وصف الوظيفة
The Brand Manager is responsible for developing and executing strategies to enhance brand awareness, positioning, and market presence. They oversee marketing campaigns, product messaging, and fan engagement to ensure brand consistency and growth. The role involves analyzing market trends, managing brand partnerships, and collaborating with cross-functional teams.
المسؤوليات
- Develop and execute the club’s brand strategy
- Maintain visual identity, tone of voice, and messaging
- Oversee membership and loyalty programs
- Lead sponsorship and partnership activation
- Manage branding of official merchandise
- Create and manage brand-led marketing campaigns
- Ensure stadium branding aligns with club identity
- Develop strategies for international expansion
- Measure brand performance and analytics
المؤهلات
- Bachelor’s degree in marketing, Business Administration, Communications, or a related field
- Minimum of 5-7 years of experience in a similar role
- Proven experience in brand management, marketing, or product management