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Digital Marketing: SEO & PPC Specialist
وصف الوظيفة
We are seeking a Digital Marketing: SEO & PPC Specialist to lead and execute high-performance digital marketing strategies for a U.S. based brand. This role is ideal for a data-driven, performance-focused professional with strong experience in SEO, Google Ads, and lead generation for Western markets. You will take ownership of organic and paid search performance, optimize conversion funnels, and drive measurable ROI. This is a strictly on-site role with a Night Shift working hours in Dubai (aligned with Los Angeles working hours).
المسؤوليات
- Lead and manage full SEO strategy (on-page, off-page, technical)
- Keyword research and optimization for the U.S. market
- Own Google Ads performance end-to-end (budget, bid strategies, targeting)
- Analyze and improve lead generation funnels
- Optimize WordPress website performance and SEO configurations
- Track and report on rankings, traffic, and campaign ROI
- Ensure accurate tracking using GA, GSC, and Tag Manager
المؤهلات
- Between 4 - 6 years of experience in SEO and PPC roles
- Minimum 2+ years experience with Semrush & Hubspot CRM
- Strong experience working with U.S. or Western markets (highly preferred)