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Channel Manager - (Discounts & OOH)
وصف الوظيفة
The Channel Manager - Discounter is responsible for driving profitable growth in the Discounter channel by strengthening customer partnerships, owning channel P&L, and ensuring disciplined pricing, promotions, and in-store execution. The role protects gross margin and brand equity while unlocking volume growth through value-led mechanics, optimized assortments, and flawless execution.
المسؤوليات
- Develop and execute the Discounter channel strategy.
- Own full channel P&L including volume, NSR, gross profit, trade spend, and ROI discipline.
- Lead Joint Business Plans (JBPs) with Discounter customers.
- Negotiate listings, pricing, promotions, rebates, and commercial terms.
- Define and enforce Discounter channel price architecture.
- Optimize SKU mix focusing on core SKUs and value formats.
- Drive execution standards across Discounter outlets.
- Track channel KPIs including weighted distribution and promotional lift.
المؤهلات
- 7–10 years in FMCG Sales or Channel Management.
- Strong experience in Discounter / value retail environments preferred.
- Proven track record managing large retail accounts and trade investments.
- Bachelor's degree required (MBA preferred).