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Manager, Digital Media
وصف الوظيفة
The Manager, Digital Media will be responsible for managing and optimizing paid media campaigns across major digital advertising platforms, including paid search, paid social, and programmatic, as applicable to client needs. This role oversees the day-to-day performance of client accounts, contributes to paid media strategy, and manages a small team of direct reports.
المسؤوليات
- Develop/contribute to and implement paid media strategies across multiple platforms
- Build and manage complex campaigns, including dynamic ads and other scalable media structures
- Set up and manage testing methodologies to optimize new campaign structures, bid strategies, and creatives
- Oversee the media budget allocation and ensure efficient use of spend
- Report regularly on campaign performance, providing actionable insights
- Analyze data and performance metrics to optimize campaigns for ROI, engagement, and other key KPIs
- Collaborate with cross-functional teams, including creative, analytics, and account management
- Advise clients on best practices, strategies, and emerging trends
- Manage and mentor a team of 1-2 paid search specialists
- Standardize processes for campaign execution, optimization, and reporting
المؤهلات
- 4–6 years of experience working in digital advertising, preferably within a performance marketing agency or in-house marketing team
- 4-6 years of strong hands-on experience managing paid search (Google/Bing) campaigns
- Experience with paid social (Meta, LinkedIn, Reddit) and/or programmatic advertising
- 1-2 years of experience managing and developing a team of 1-3 people.
- Proven ability to manage campaigns independently and optimize performance based on data and insights
- Strong analytical skills
- Effective communicator with clients and internal stakeholders
- Strong organizational and project management skills