انتهت صلاحية هذا الإعلان الوظيفي
انتهت بتاريخ ١ مايو ٢٠٢٦
Manager Audience Segmentation
وصف الوظيفة
Lead the strategy, development, and execution of personalization and segmentation frameworks, unlocking deep customer insights that power meaningful engagement and measurable commercial results.
المسؤوليات
- Define customer segmentation principles based on behavioral data, market specificities, and business objectives
- Develop targeted strategies for communication, content, and experience
- Implement scalable use cases for audience segmentation and personalization across digital channels
- Oversee data modeling, predictive segmentation, and performance analysis
المؤهلات
- Degree qualified
- Minimum of 7 years of experience in digital marketing, analytics, audience segmentation, or personalization