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Product Marketing Lead (Remote from Italy)
وصف الوظيفة
This role offers the opportunity to shape how advanced blockchain technology is positioned and adopted by enterprise and institutional audiences. You will lead the creation of compelling product narratives and go-to-market strategies. This is a fully remote role based in Italy.
المسؤوليات
- Develop positioning and messaging for blockchain technology
- Plan and execute go-to-market strategies and launches
- Conduct deep market research on institutional adoption and regulatory trends
- Map buyer personas and decision-making processes
- Create materials for enterprise audiences like executive briefs and pitch decks
- Define KPIs for institutional adoption
المؤهلات
- 5+ years in product marketing, enterprise marketing, or solution marketing
- Strong understanding of financial institutions and enterprise buyer behavior
- Ability to translate technical product capabilities into business outcomes
- Experience collaborating with product, sales, and engineering teams
- Excellent analytical and stakeholder engagement skills