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Digital Marketing Specialist
وصف الوظيفة
We are looking for a skilled and dynamic Digital Marketing Specialist to join our team. This individual will play a critical role in driving our online marketing efforts, managing paid campaigns, optimizing for search engines, and supporting the team with market research and strategy.
المسؤوليات
- Plan, execute, and optimize online advertising campaigns
- Manage media buying to maximize ROI
- Perform keyword research and implement SEO strategies
- Analyze website performance and implement SEO techniques
- Conduct market research to identify trends and audience behaviors
- Collaborate with content teams for materials development
- Track, measure, and report on campaign performance
المؤهلات
- Bachelor’s degree in Marketing, Business, Communications, or a related field
- Proficiency in Google Ads, Facebook Business Manager, and other advertising platforms
- Knowledge of SEO tools
- Experience with analytics tools such as Google Analytics and Data Studio
- Strong analytical and problem-solving skills
- Creativity and attention to detail
- Experience in email marketing platforms like Mailchimp or HubSpot is desirable