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Head of Marketing
وصف الوظيفة
We’re looking for a senior marketing leader with deep experience across B2B SaaS and/or consumer growth to build a trusted brand, drive demand, and own the full marketing function end to end. This role owns brand, growth, and go-to-market strategy in full and sits at the intersection of strategy and execution. The position blends strategic brand building, performance and demand generation, PR and positioning, and marketing technology and analytics. You’ll work closely with founders, product, sales, and partnerships to shape a category-defining brand and a revenue-driving growth engine. This is a hands-on leadership role, not a pure people-management position.
المسؤوليات
- Define and evolve the brand narrative, messaging, and voice
- Own website messaging, sales materials, case studies, and product marketing
- Own inbound and outbound marketing strategy to drive qualified pipeline
- Design and execute experiments across content, partnerships, lifecycle marketing, and paid channels
- Lead PR strategy including announcements, thought leadership, and executive visibility
- Own the marketing stack (CRM, automation, analytics, attribution)
- Define and track core marketing KPIs including CAC, conversion rates, and pipeline contribution
المؤهلات
- 8–12+ years of experience in senior marketing roles
- Experience leading brand and growth in B2B SaaS or B2B2C environments
- Strong understanding of full-funnel marketing
- Excellent written and verbal communication skills
- Preferred: Experience in fintech, payments, marketplaces, or incentive-driven products