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VP, Social Media Strategy
وصف الوظيفة
We are seeking an experienced Vice President (VP) of Social Media Strategy to lead and innovate our social media efforts for healthcare clients. The VP will establish and execute comprehensive social media strategies to elevate the digital presence of healthcare brands. This role requires a dynamic leader with deep expertise in social media trends, healthcare marketing, and team management. Salary range is $185,000 - $220,000. BGB Group is a healthcare communications agency offering services in pharmaceutical advertising and medical education.
المسؤوليات
- Establish credibility with clients by offering advanced social media strategies
- Oversee and ensure the highest possible standards for digital and social media content
- Work closely with the Creative Director to align on design and content strategies
- Review and approve finished social media content
- Utilize data-driven insights to refine social media strategies
- Define and monitor key performance indicators (KPIs) to measure success
- Stay current with evolving social media trends and healthcare marketing regulations
- Engage in leadership discussions regarding staffing needs and project timelines
- Oversee social media reputation and crisis management
المؤهلات
- Bachelor’s degree in Marketing, Communications, Digital Media, or a related field
- A minimum of 10 years of experience in social media strategy, with at least 5 years in a leadership role
- Experience in healthcare marketing or related industries is highly preferred
- In-depth knowledge of social media platforms, tools, and best practices
- Proficiency in Adobe Creative Suite and CRM systems