Manager - Content

Company Description: The women and men working at Publicis are more ready to face the future than at any other creative company. Transformation means keeping pace with the huge changes taking place in the economy, in technology and in society at large. In an age of convergence and empowerment, we aim to attract people can help our clients reinvent themselves and guide them through their transformation. Overview: Accountable to deliver on the marketing strategy that has been put in place through creative & innovative implementation. Oversee the delivery and the activation of all marketing campaigns across all set channels. Manage the operations of the core pillars of the marketing stream which include Creative & Social. Work closely with the Business Director and the rest of the streams (Data Science, CRM, Experience Design & Media) to support through the content for all communications. Researches, coordinates, edits and integrates work from writers and designers to produce layouts that meet established branding and style guidelines from existing campaigns. Sources, selects and creates targeted content. Responsibilities: Overall, the Social Media Manager is acting as a creative gatekeeper on all the brand's social platforms. Overseeing the brand being communicated accurately through the social content. Has a POV on the media omnichannel management along with a media team driving a 360 experience. Ability to manage budgets and dynamically shift for best business outcomes. Manage a complex launch strategy across markets, across target groups, and across campaign objectives. Lead the day-to-day on the creative stream along with content by: Managing seasonal campaigns are aligned with the overall brand narrative/storytelling. Optimizing brand & performance marketing creative based on learnings and performance. Conducting market analysis to identify challenges and opportunities for growth. Managing the integrated creative team and working as an hybrid creative manager. Research, brainstorm, ideate on concept with the creatives. Monitor the copywriting to ensure it is as per the brand tone of voice. Project Mgmt and Traffic Mgmt the day to day to ensure campaigns are delivered on time. Work closely with the social exec on the publishing & community management. Supervise the Content exec and work closely to manage and drive conversation.