This job posting has expired
Expired on April 29, 2026
Fashion Brand Manager - Kids (New Launch)
Job Description
The Fashion Division is launching a premium kids' fashion brand, and we need a visionary Brand Manager to take it from a boardroom concept to the hands of parents across the region. You will own the brand’s identity, product DNA, and market entry strategy.
Responsibilities
- Define the brand’s visual identity, tone of voice, and unique value proposition
- Curate collections that balance high-quality craftsmanship with functionality
- Lead the full launch roadmap, including digital and physical channels
- Manage parent-influencer partnerships
- Direct the social media narrative and PR activations
- Monitor KPIs post-launch to refine product-market fit
Qualifications
- Brand Management, Marketing Strategy, and Business Development expertise
- Strong knowledge and experience in the fashion industry, specifically in kids' apparel
- A degree in Fashion Management, Marketing, Business, or a related field is a plus