This job posting has expired
Expired on May 1, 2026
Manager Audience Segmentation
Job Description
Lead the strategy, development, and execution of personalization and segmentation frameworks, unlocking deep customer insights that power meaningful engagement and measurable commercial results.
Responsibilities
- Define customer segmentation principles based on behavioral data, market specificities, and business objectives
- Develop targeted strategies for communication, content, and experience
- Implement scalable use cases for audience segmentation and personalization across digital channels
- Oversee data modeling, predictive segmentation, and performance analysis
Qualifications
- Degree qualified
- Minimum of 7 years of experience in digital marketing, analytics, audience segmentation, or personalization