This job posting has expired
Expired on April 1, 2026
Copywriter [207482]
Job Description
Our client is seeking an ongoing freelance copywriter. This person will write high-converting lifecycle email sequences and SEO-focused web and landing page copy for up to five brands in the substance use safety and technology space. You will support lifecycle communications, website content creation, and deliver consistency across brands and processes. You will collaborate with the Content Director on concepts, feedback, revisions, and testing ideas, embracing an iterative editing process without ego. All final copy must be your own original writing and be fact- and resource-checked.
Responsibilities
- Plan and write multi-email lifecycle and drip campaigns (welcome, nurture, win-back, reactivation, abandoned funnel, etc.) from content briefs
- Craft email copy (subject lines, preview text, body, CTAs) that tells a clear story and moves readers to take action
- Develop dynamic SEO landing pages and webpages that drive form fills, quote requests, and other lead actions
- Write for multiple D2C product lines and audiences, adjusting tone and messaging while maintaining each brand’s voice, positioning, and editorial guidelines
- Translate value propositions into clear “Why should I care?” benefits from the reader’s point of view
- Use content briefs to organize messaging, propose hooks and angles, and outline complete campaigns or page flows
- Collaborate with the Content Director on concepts, feedback, revisions, and testing ideas
- Optimize existing email and web copy for clarity, accuracy, readability, and conversion
- Follow all brand, legal, and compliance requirements related to substance use safety
- Meet agreed-upon deadlines consistently and communicate proactively about timelines
Qualifications
- Bachelor’s degree; preferably in English, journalism, professional writing, liberal arts, education, communications, public relations, marketing, media communications
- 4+ years of professional copywriting experience, including proven work on lifecycle email campaigns and conversion-focused landing pages or webpages
- Experience writing for multiple D2C brands or product lines, ideally including safety, substance use, or other regulatory-related products or services
- Strong understanding of customer journeys, funnel stages, and how to tailor messaging for awareness, consideration, and conversion