This job posting has expired
Expired on March 29, 2026
Job Description
We are seeking a Digital Marketing Analyst to join the Channel Management Division. Your primary role is to leverage data analysis techniques to evaluate the effectiveness of digital marketing campaigns, including paid and organic efforts across social media platforms and website. The Channel Management Division is responsible for all Aramco corporate channels which includes: website, social media channels, Aramco Life application and print publications.
Responsibilities
- Provide in-depth analysis of social media campaign and website performance
- Identify trends and opportunities for optimization
- Assess effectiveness of KPIs to recommend data-driven improvements
- Perform detailed audience segmentation and behavior analysis
- Provide comprehensive reporting on social media and website campaigns
- Assess emerging trends and technologies in digital analytics
- Perform testing and analysis to determine effectiveness of campaign elements
- Increase a website’s visibility in search engines
- Work with content creators and web developers to improve rankings
Qualifications
- Bachelor’s degree in Digital Marketing, Data Analytics, Business Administration, or a related discipline
- Minimum of 3 years of experience in digital marketing or social media and website analytics
- At least 2 years in a role focused on campaign performance reporting and data-driven optimization
- Understanding of analytics tools, social media and website insights platforms
- Proficiency in using data to inform digital strategies
- Expertise in social media promotion and optimization, audience segmentation, and campaign tracking
- Familiarity with digital advertising platforms such as Meta Ads Manager or LinkedIn Campaign Manager