This job posting has expired
Expired on April 1, 2026
Senior Director of New Store Openings & Transfers
Job Description
The Senior Director of New Store Openings and Transfers is responsible for setting and executing the strategic vision for successful, profitable new store openings across all WellBiz Brands business units. This role provides enterprise-wide leadership over end-to-end new store opening initiatives, including NSO marketing and presell program, staffing, NSO operations, service provider training and education as well as directly impact stores’ ability to quickly ramp and achieve profitability.
Responsibilities
- Provide enterprise-wide oversight of all aspects of new studio openings, ensuring consistent, high-quality execution of operational readiness, training, and performance ramp-up
- Set and drive the strategic direction for new store opening processes
- Serve as the primary point of contact for onboarding franchisees following ownership transfers or studio sales
- Leverage data analytics and performance reporting to assess NSO effectiveness
- Lead presale strategy and execution by managing the digital marketing vendor
- Direct and develop the NSO team while proactively managing franchisee sentiment
- Ensure all NSO-related initiatives, programs, and projects are delivered on time and within budget
Qualifications
- Minimum of 7 years of experience in multi-site consumer services (fitness, wellness, beauty, etc.)
- Experience managing teams of 5+ full-time employees
- Deep expertise designing, optimizing and delivering presell programs with strong Day 1 revenue and fast ramp to profitability is a must
- Bachelor’s degree in a related field required; advanced degree or certifications (e.g., PMP) preferred