This job posting has expired
Expired on April 29, 2026
Channel Manager - (Discounts & OOH)
Job Description
The Channel Manager - Discounter operates within the Central Middle East (CME) Business Unit, led by the BU Director - CME. KSA is the most value-significant and execution-intensive market, characterized by MT-dominant retail with rapid growth of Discounters, extreme price sensitivity, and high shopper elasticity. The Discounter channel is a strategic growth engine but also a margin-risk channel. The Channel Manager - Discounter is responsible for driving profitable growth in the Discounter channel by strengthening customer partnerships, owning channel P&L, and ensuring disciplined pricing, promotions, and in-store execution. The role protects gross margin and brand equity while unlocking volume growth through value-led mechanics, optimized assortments, and flawless execution.
Responsibilities
- Develop and execute the Discounter channel strategy aligned with BU CME objectives and enterprise guardrails
- Own full channel P&L including volume, NSR, gross profit, trade spend, and ROI discipline
- Lead Joint Business Plans (JBPs) with Discounter customers
- Negotiate listings, pricing, promotions, rebates, and commercial terms
- Define and enforce Discounter channel price architecture
- Design value-led promotional mechanics aligned to shopper behavior
- Optimize SKU mix focusing on core SKUs, value packs, and channel-relevant formats
- Partner with Demand Planning and Supply Chain to ensure forecast accuracy and availability
- Drive execution standards across Discounter outlets including pallet displays and shelf discipline
- Track channel KPIs including weighted distribution, rate of sale, and price compliance
Qualifications
- Bachelor’s degree required
- MBA preferred