This job posting has expired
Expired on April 1, 2026
User Acquisition Specialist / Performance Marketing Specialist
Job Description
User Acquisition plays a critical role in scaling our games by identifying, acquiring, and retaining high-value users across target markets. As a User Acquisition Manager, you will take end-to-end ownership of UA strategy and execution for assigned titles, acting as a key growth partner to product, game, and creative teams.
Responsibilities
- Define and execute long-term user acquisition strategy
- Own forecasting, budget planning, and performance targets (ROAS, LTV)
- Drive structured experimentation roadmap for creatives and bidding
- Own creative strategy in partnership with marketing artists
- Communicate performance insights to cross-functional stakeholders
- Stay ahead of industry trends and privacy changes
Qualifications
- 5+ years of hands-on experience in user acquisition for mobile games or consumer apps
- Proven experience managing and optimizing sizable UA budgets
- Strong understanding of mobile UA ecosystems and attribution frameworks