This job posting has expired
Expired on April 10, 2026
Digital Marketing Analyst
Job Description
The Channel Management Division is responsible for all Aramco corporate channels which includes: website, social media channels, Aramco Life application and print publications. As a Digital Marketing Analyst your primary role is to leverage data analysis techniques to evaluate the effectiveness of digital marketing campaigns, including paid and organic efforts across social media platforms and website.
Responsibilities
- Provide in-depth analysis of social media campaign and website performance
- Identifying trends and opportunities for optimization
- Assess the effectiveness of key performance indicators such as reach, engagement, and conversion rates
- Perform detailed audience segmentation and behavior analysis
- Provide comprehensive reporting on social media and website campaigns
- Perform testing and analysis to determine the effectiveness of various campaign elements
- Increasing a website’s visibility in search engines to drive organic and paid traffic
Qualifications
- Bachelor’s degree in Digital Marketing, Data Analytics, Business Administration, or a related discipline
- Minimum of 3 years of experience in digital marketing or social media and website analytics
- At least 2 years in a role focused on campaign performance reporting and data-driven optimization